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Tuesday, July 11, 2006

Coke Blak Fresh from ahhhh France

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Released 1st in France. Better them than U.S.

Ahh, Pepsi. The innovate with the best of them and throw their products on the market for the public to decide what lives and what dies. They have given us such such joy as Crystal Pepsi and Pepsi Blue. Well, times are changing once again and the market is ready for something new, something extrodinary, something my chemistry teachers had been doing for years. It’s new. It’s Pepsi. It’s coffee. It’s Pepsi Kona.

Wait a second. I just checked my desk calendar. It seems that it’s 2006 and not 1996. Whoops. Lets start this over again.

Ahh, Coca Cola. The innovate with the best of them and throw their products on the market for the public to decide what lives and what dies. They have given us such such joy as New Coke and Surge. Well, times are changing once again and the market is ready for something new, something extraordinary, something my chemistry teacher had been doing for years. It’s new. It’s Coke. It’s coffee. It’s Coke Blak.

Here it is folks, Coke Blak, something I consider to be the current Holy Grail of new products. It’s been a while since I have been excited about a drink like I have been for this one, the rumors have been going around for months, pictures have been leaking out from across the country, people have been questing after it for months now.

Well, the national roll out has happened and Coke Blak will soon be in the hands of millions of Americans across the country for them to try out.

Take a look at the bottle! It’s a fusion beverage. I wonder if fusion is the new extreme. The Ford Fusion. The Gillette Fusion razor. Now we have a fusion beverage. it really is the future.

So, cola and coffee. Is it a good idea? Well, in 1996 when Pepsi Kona came out it was a total failure. It was a failure of such epic proportions that it lives in legend with the soda community. Many have heard of it, few have tried it. Luckily for me I lived in a beta test area for the drink and had the chance to try it out. It was something different, sure, but no one liked it. Pepsi Kona quietly went away and people wondered what Pepsi was thinking when they decided to come out with such a drink. My chemistry teacher continued to make his own Pepsi Kona and the world carried on.

“The marketplace has changed” said Billy Bob “It’s a new time, the people are ready again.”

I wonder how long it is going to take Pepsi to come back out with Pepsi Kona now that Coke has Blak on the marketplace. “Taste the original” or something could be their slogan.

Coke Blak. How does it taste? How does it smell? How does it feel?

The bottle is glass, going back to the old days, and it’s small, and it’s expensive. $6.00 for a four pack. Ouch. Of course I had to buy two. It smells like you would expect it to smell, like cola with a hint of coffee. Sort of like Starbucks in a Coke bottle. Taste? It tastes like something that is calling out for rum. It’s a strange experience. If only it was a new one. After having three little bottles of the stuff I am haunted by my memories of having almost the same thing years ago, except under the Pepsi brand name. When my friends had a taste the reaction was that it was a very nice and smooth drink, a new unique taste that they had never tried before. It was commented that the small bottle and design lends itself to being a good girl drink. Perhaps that is the market that might adopt this beverage. Would I have it again? I doubt I’d want to spend $6.00 on four of them again. Especially that price for a small bottle.

I still give it 4 thumbs and a Bottle Cap Up! Coke Blak is here and it’s worth a try for anyone who never tried Pepsi Kona.