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Sunday, October 22, 2006

Voltage Self-Illuminating Hair Gel

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Wow... if you are like us, your first question will be "How did they do that?!" This has to be one of the most exciting new developments in fun hair color products in years. A patented process takes ordinary hair color and makes it extraordinary, by adding self-illuminating glow! Voltage does not rely on UV, neon or black lights to create glow. Instead, it produces its own light! Tiny, microscopic particles in the gel come together in the mixing process to produce a bright colorful glow that can be seen in partial light and in the dark for at least 6-8 hours (technically, this incredible effect lasts more than 24 hours at a diminishing glow). The glow is bright enough to even use in lieu of a flashlight to go through a campground at night!

The best thing is, while Voltage is classified as a "temporary hair color" it does not actually color the hair cuticle. It "coats" the hair with color. The gel is the delivery medium for the luminescence (glow). This means it is safe for color-treated or bleached hair when used as directed. In the case of colors blue and green, the gel is colorless both in the mixing container and on the hair under normal lighting conditions. Yellow and orange colors do show some color hues in the mixing container but when applied to hair in a lighted room the color mostly disappears because the concentration on the hair is lower. When lighting is reduced to about half-light or darker, all four colors show up brightly.

The Voltage Gel's effect is activated when you first open the container and mix the contents as instructed using the provided applicator. Once activated, the glow will last for at least 6-8 hours. Each container is intended for one-time application but depending on the effect desired and amount of gel used, one container is typically enough for several people as a little "dab" will go a long way. Create streaks or spikes of bright glowing color, or go all out with a full "hair-do"! Usage hint: Blow-drying hair will increase the intensity of the brightness but shorten the duration of the glow. Voltage is meant for short-term use only and should be washed out of the hair before going to bed. To remove Voltage simply shampoo out.

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